Josh Growden · The Kicking Consultant
Former GWS Giant and LSU/WVU punter. Elite special-teams knowledge, a real coaching business — and an acquisition journey that was leaking most of its opportunity.
~2×
Leads generated from a similar level of advertising investment
↑
Lead quality improved at the same time as volume
27×
Return achieved across the engagement
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Josh Growden's playing career — GWS in the AFL, then LSU and West Virginia as a punter — gave The Kicking Consultant genuine authority in a niche most coaches can't touch.
The business was spending to acquire customers. But the journey between the ad and the opt-in was losing most of the people it paid to reach.
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Takeover rebuilt the acquisition journey and significantly increased the percentage of people who actually opted in. The result: roughly the same advertising investment generated approximately double the leads — while lead quality improved.
Reducing acquisition cost doesn't always mean finding cheaper advertising. Sometimes it means making the entire system convert better. That is the difference between buying media and building customer acquisition.
We didn't find cheaper attention. We made the whole system convert.
Let’s Build
The system behind Josh Growden was built specifically for their business — not from a template. Yours would be too.