Insights
Thinking on attention,acquisition and whatcomes after the view.
Michael Zukerman's perspective on sports marketing, creator monetisation and customer acquisition — written from behind the work, for athletes, creators and brands turning attention into revenue.
Creator Economy
August 2026 · 6 min read
Why Followers Don't Equal Revenue
An audience is an opportunity, not a business. The difference between creators who monetise and creators who stall is what gets built behind the attention.
Read the insight→How Athletes Can Build Businesses Around Their Personal Brand
Playing careers are short. The audience an athlete builds during them is the launchpad for what comes next — if the commercial ecosystem gets built while the attention is at its peak.
Sports Marketing · July 2026 · 8 min read
The Customer Acquisition System Behind Successful Creators
The creators generating real revenue from their audiences aren't running random tactics. There's a system behind the content — and it's built around their specific business, not a template.
Customer Acquisition · June 2026 · 7 min read
Why Your CPL Doesn't Matter If Nobody Buys
Cheap leads feel like progress. But acquisition cost is only half the equation — and optimising the front end while the back end leaks is how businesses buy their way to nowhere.
Customer Acquisition · June 2026 · 5 min read