Founder & Customer Acquisition Strategist
About · Melbourne, Australia
Michael Zukerman
Founder of Takeover Marketing. Sports marketer and customer-acquisition strategist — working behind athletes, creators and ambitious companies to turn attention into customers.
The Story
One obsession: what turnsattention into customers.
Michael Zukerman built Takeover around one obsession: understanding what turns attention into customers. Not impressions. Not engagement. The moment someone watching becomes someone buying — and everything that has to exist for that moment to happen at scale.
What began across a broad mix of industries increasingly moved toward the place where that skillset created the greatest opportunity — sport, creators and personal brands. Audiences were exploding; the businesses behind them weren't. The gap between attention and infrastructure became the work.
Today Michael works behind athletes, creators and ambitious companies to build personalised acquisition systems designed around their audience, economics and goals. No templates, no packages — every system starts with study and is built specifically for the business it serves.
The results sit with the names below.
The Record
Tens of millions
In ad spend managed across industries
100M+
Accounts engaged through campaigns and content
7-figure months
Reached by multiple businesses built on the system
The Proof
Not a résumé.A record.
Experience is easier to trust when it has names attached. These are the athletes, creators and companies Michael has built behind.
Athlete · Performance Training
Prime Train
Prime Train had the attention. Together, we built the engine behind it — a personalised acquisition system that has scaled the brand into multi-six-figure months.
Explore case study→Creator · Legacy Physiques
Chestbrah
Chestbrah already had the audience. We built the commercial infrastructure behind it — doubling the business within our first two weeks together, then scaling Legacy Physiques into a market-leading operation.
Explore case study→Creator · Building now
Pauly Long
Building the customer-acquisition infrastructure behind one of the creator economy's fastest-moving personal brands.
Creator · High-Ticket
Keenan Chapman
By aligning offer, acquisition, customer journey and sales infrastructure around a rapidly growing personal brand, Takeover helped turn demand into serious commercial scale.
Explore case study→Sport · The Kicking Consultant
Josh Growden
Same spend. Twice the opportunity. By rebuilding the acquisition journey and lifting opt-in conversion, Josh generates roughly twice the leads from a similar investment — at higher quality.
Explore case study→Athlete · Owned Product
The Ginnivan Method
An athlete's personal brand, turned into an owned product, an owned customer base and an owned business — the commercial ecosystem built from the ground up.
Explore case study→Athlete · Education
Dali — Digital Athlete Academy
Sporting experience, knowledge and personal brand commercialised into an owned education asset — proof that an athlete's expertise becomes a business when the right system is built around it.
Sport · Partnership
Basketball DownUnder
Sports wagering · B2B case study
Betfocus
Positioned and scaled into one of Australia's fastest-growing online wagering brands through branding, acquisition systems, athlete partnerships and sports-media integrations.
Commercial property
Allard Shelton
Worked alongside Allard Shelton across commercial property marketing during an award-winning period — generating attention and qualified enquiry for high-value opportunities.
Charity · Events
Salvation Army — Melbourne Staff Band
Customer acquisition doesn't only apply online. Campaigns for the Melbourne Staff Band helped completely sell out charitable events.
Let's Build
Work withMichael.
If you're an athlete, creator or ambitious brand with attention and serious commercial goals — start the conversation.