Michael Zukerman · Takeover Marketing
Michael Zukerman and Takeover build personalised customer-acquisition systems for athletes, creators and ambitious brands — transforming attention, audience and opportunity into profitable, scalable businesses.
Selected Partnerships
10,000,000
views.
Great.
Now what?
Attention creates opportunity. What you build behind it determines what that opportunity is worth.
That's where Takeover comes in.
The Work
Not campaigns. Not ad accounts. Customer-acquisition systems built around each brand — and the transformations that followed.
Chestbrah · Creator · Legacy Physiques
Chestbrah already had the audience. We built the commercial infrastructure behind it — doubling the business within our first two weeks together, then scaling Legacy Physiques into a market-leading operation.
Explore case study→Prime Train · Athlete · Performance Training
Prime Train had the attention. Together, we built the engine behind it — a personalised acquisition system that has scaled the brand into multi-six-figure months.
Explore case study→Keenan Chapman · Creator · High-Ticket
By aligning offer, acquisition, customer journey and sales infrastructure around a rapidly growing personal brand, Takeover helped turn demand into serious commercial scale.
Explore case study→Josh Growden · Sport · The Kicking Consultant
Same spend. Twice the opportunity. By rebuilding the acquisition journey and lifting opt-in conversion, Josh generates roughly twice the leads from a similar investment — at higher quality.
Explore case study→The Ginnivan Method · Athlete · Owned Product
An athlete's personal brand, turned into an owned product, an owned customer base and an owned business — the commercial ecosystem built from the ground up.
Explore case study→Current partnership
Building the customer-acquisition infrastructure behind one of the creator economy's fastest-moving personal brands.
This partnership is active. Results will be published here as they're earned — not before.
The System
Some brands need more attention. Others already have millions of eyes on them. Some need a stronger offer. Some have demand but no conversion infrastructure. We identify what's constraining growth — then build the customer-acquisition system around it.
There is no Takeover template. Your system is built around what's actually constraining growth — tap a component to see what it does.
Beyond Sport
Before sports became the focus, the system was already winning. Industries change. Human behaviour doesn't — attention, desire, trust and conversion remain at the centre of customer acquisition.
Commercial property
Worked alongside Allard Shelton across commercial property marketing during an award-winning period — generating attention and qualified enquiry for high-value opportunities.
Sports wagering · B2B case study
Positioned and scaled into one of Australia's fastest-growing online wagering brands through branding, acquisition systems, athlete partnerships and sports-media integrations.
Charity · Events
Customer acquisition doesn't only apply online. Campaigns for the Melbourne Staff Band helped completely sell out charitable events.
Sport · Events
Nike-affiliated junior basketball event — $80K+ opening-weekend revenue and 2,000+ attendees, launched in just 10 weeks.
Founder · Takeover Marketing
The Strategist Behind The Work
Takeover was built around one obsession: understanding what turns attention into customers. Today Michael works behind athletes, creators and ambitious companies — building the personalised acquisition systems that turn their audiences into businesses.
Let's Build
If you're an athlete, creator or ambitious brand with attention, opportunity and serious commercial goals — let's build the acquisition system around it.
